Domino’s Pizza Flies High with MASwings

Domino’s Pizza Flies High with MASwings

Inks MoU as First QSR to Serve Pizzas to Passengers

KOTA KINABALU, November 12, 2018 – Recently marks a momentous occasion for pizza lovers and flight users all over Sabah. Domino’s Pizza and MASwings Sdn. Bhd. (MASwings) inked a Memorandum of Understanding (MoU) for various initiatives to be undertaken in collaboration especially for the land below the wind.

[Front left] Ms Linda Hassan, Senior Vice President of Marketing, Domino's Pizza Malaysia & Singapore and [Front right] En Aminuddin Zakaria, Chief Executive Officer of MASwings Sdn Bhd together with MASwings pilots and members of Domino's Pizza boarded Domino's flight that marks the collaboration between the International Pizza Company and MASwings Sdn Bhd.

The MoU is part of Domino’s efforts to spread its love to the people in Sabah, not only in Kota Kinabalu where it currently has three stores but to provide a pizza experience to those travelling to other cities from Kota Kinabalu such as Sandakan and Lahad Datu.  A total of 700 personal pizzas is expected to be served over the next one week starting today on selected flights from Kota Kinabalu and 30,000 discount vouchers will be distributed to MASwings customers on board selected flights and through its ticketing offices.

This collaboration marks Domino’s Pizza as the first Quick Service Restaurant (QSR) to serve pizzas to MASwings passengers. The MoU was signed by Linda Hassan, Senior Vice President of Marketing, Domino’s Pizza Malaysia & Singapore and Aminuddin Zakaria, Chief Executive Officer of MASwings witnessed by both MASwings and Domino’s Pizza representatives.

Linda Hassan, Senior Vice President of Marketing, Domino’s Pizza Malaysia & Singapore remarked, “We are excited and honored to be part of this unique partnership with MASwings. As the regional community airline, they are the perfect partner for us to live up to our purpose of enriching the lives of our customers and community. It is quite a feat to see our pizzas being delivered and served to passengers before boarding their flights! We are happy to be able to serve our pizzas for our fans to enjoy them en-route to their destinations.”

Members of Domino's Pizza and MASwings Sdn Bhd infront of the MASwings ATR plane that features Domino's logo.

“This partnership is especially close to our hearts as beyond serving our pizzas for MASwings passengers, Domino’s Pizza is also taking the opportunity to acknowledge the Unsung Heroes and the backbone of MASwings operations, their employees. This is a continuation of our acknowledgment and recognition of the engineers, technical support and on-ground support for their dedication in ensuring the safety of passengers even before they step foot on the planes,” she continued.

Aminuddin Zakaria, Chief Executive Officer of MASwings Sdn Bhd said, “I am delighted to have Domino’s Pizza being served to our passengers. Having their popular pizzas is definitely a treat for our passengers as it creates a memorable journey for them. Additionally, we would also like to thank Domino’s for their recognition and generous contribution to 400 of our employees. Being acknowledged as Domino’s Unsung Heroes while performing their duties and responsibilities provides a positive boost to their daily routines and we appreciate Domino’s for thinking of us.”

Members of Domino's Pizza and MASwings Sdn Bhd infront of the MASwings ATR plane that features Domino's logo.

Through the partnership, MASwings employees will receive express cards from Domino’s and will also be able to enjoy 50% off pizzas from 12 November 2018 – 11 May 2019.  One of MASwings ATR aircraft will also feature Domino’s logo to mark the collaboration.

Additionally, Domino’s Pizza and MASwings will be doing a special pizza delivery to serve rural communities in Sandakan.

To learn more about Domino’s Pizza Malaysia as well as other ongoing promotions, visit us at http://www.dominos.com.my/.