HARI RAYA SEASON THE CATALYST FOR MALAYSIANS TO DECLUTTER AND
REDUCE WASTE
- Carousell’s
in-app survey indicated 54% respondents declutter ahead of celebrating
Hari Raya Aidilfitri
- Survey
also shows that annual Hari Raya house cleaning is the perfect time for
family bonding
- More
than 245,000 items were transacted this Hari Raya, with 67% of all items
being preloved
- 9%
increase in transactions compared to last year
Kuala Lumpur, 13 June
2019 – Carousell, one of the
world’s largest and fastest growing classifieds marketplace, conducted an
in-app survey that drew 1,724 respondents gather some insights into the
traditional house cleaning or decluttering during Ramadan in preparation for
the Hari Raya celebrations. 94% of the respondents said that house cleaning is
an annual affair that forges a better relationship between family members.
Parents remained the key
drivers to kickstart the cleaning with 35% of the respondents saying that
decluttering is mainly initiated by their parents. Meanwhile, the remaining
self-initiated cleaning (26%), led by a spouse (19%) or a sibling (19%).
Old clothing (96%),
furniture (58%) and kitchen appliances (56%) were the top three categories of
items that are usually replaced for the festive season.
“Disposal of unwanted
and unused items is gradually reducing as Malaysians are more equipped with the
knowledge of recycling and reselling these items on Carousell. While the number
of disposed items remain relatively significant, we are encouraged to learn
that more Malaysians are utilising our platform to give these items a new life,
as well as to earn more during the festive season,” said Tang Siew Wai, Country
Head of Carousell Malaysia.
Interestingly, while 28%
of survey respondents said they would throw old unused items into the garbage
or recycle bin, the majority of respondents (over 54%) said they sold unused
items on Carousell while the balance said they would keep it in storage.
Among the top categories
listed and transacted during this year’s Hari Raya celebration are women’s
clothes, men’s clothes, bags and wallets, which took up a total of 107,077
listings and 40,563 transactions.
39% of those who sold on
Carousell kept the money they earned into their savings, while almost 35% said
they bought new Baju Raya. A little over 11% of respondents said they gave the
money away as Duit Raya.
In early April, the
platform launched its Mari Ber-Carousell digital campaign featuring local
celebrities Aeril Zafrel and Wawa Zainal, to encourage Malaysians to declutter
on Carousell in preparation for Hari Raya Aidilfitri where in less than three
weeks, the campaign video garnered over 3.6 million views on YouTube.
“It is heartening to see
that the festive season has been a strong driver to reducing waste, while
earning some additional income. We encourage more Malaysians to get creative
and make decluttering a tradition for every festive season,” Tang added.
For more information on Carousell, head over to https://my.carousell.com or download the Carousell app from the Apple
Store or Google Play Store.
